1. Introduction

This is the privacy policy of Elia Mor GmbH (Frankfurter Straße 68, 63067 Offenbacvh am Main, Germany) (hereinafter: “Elia Mor”, “we” or “us”). The proper handling of your personal data is very important to us. That is why we take the utmost care when processing and protecting your personal data. We act in accordance with applicable data protection laws (including the General Data Protection Regulation).

To ensure the protection of your data, we adhere to the following principles:

  • Information: We always inform you about why and how we use your personal data. This information is set out in this Privacy Policy.
  • Limited Data Collection: We take care to limit the information collected and used to that which is necessary to sell our products and/or provide our Services (as defined below).
  • Security: We take appropriate measures to protect your personal information and require the same from the parties who use your information on our behalf. Elia Mor continuously and proactively tests its website using an automated security scan.
  • Personality Rights: We respect your rights under applicable law (including the right to access, correct or delete your personal information under such laws).

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This Privacy Policy describes how we implement these principles and how we respect and protect your right to privacy. We urge you to read this Privacy Policy carefully because it sets out the basis for how we use your personal information when you purchase our products online, in one of our stores or through another Elia Mor point of sale (“Products”), access our website, interact with us, or otherwise use our services and applications (collectively, “Services”).

2. Collection and Use of Personal Information

We collect the following personal information about you when you purchase our products or use our services (collectively, “Personal Information”):
Your contact information. Name, postal address, telephone number and email address, as well as any other contact information you provide to us (including delivery address if you order our products online).

  • Your electronic identification information and other information automatically collected when you use our online services. When you use our websites or apps, use our newsletter (open, click, read, cursor movements, etc.) or are exposed to Elia Mor online advertisements, we automatically collect data about your browser or device (including IP address, MAC address, browsing behavior, preferred products and services and the contents of your shopping cart) by using cookies and other tracking technologies on the website (including web analytics).
  • Your account information. To complete your Elia Mor account when you sign up online or in store, we use your name, gender, email address, date of birth (your social security number if linked to your birthday under country-specific law) and other information you voluntarily provide to us, such as your phone number, your favorite Elia Mor collection, other interests and preferred categories or personal product recommendations.
    Your purchases in our stores. Only if you are a member of Elia Mor, we can link data from your purchases in our stores to your Elia Mor account based on the verification method chosen (e.g. your Elia Mor membership card/card number, email address and/or phone number). This data includes, for example, the value and date of your purchases, products or services purchased, store location, payment status, (employee) discount (if applicable), voucher code used (if applicable), gift with purchase (if applicable) and other optional data from greeting cards or engravings.
  • Your purchases on EliaMor.de To complete your online purchases via the official Elia Mor online shop or other official Elia Mor social media channels, we use your name, gender, email address, phone number (optional), delivery method and delivery address and all relevant information about your purchases, such as purchase value and date, products and services purchased, type of device you use to make your purchase, payment method, payment status, bank details, (employee) discount (if applicable), voucher code used (if applicable), gift with purchase (if applicable) and other optional data from greeting cards or engravings. In order to be able to offer you payment methods from external partner companies, we may pass on your personal data in the form of contact and order details to these third parties during the payment process so that they can check whether you are eligible for their payment methods and to adapt these payment methods for you. Your submitted personal data will be processed in accordance with the privacy policy of the respective third party. You can find our payment partners on this page.
  • The personal data you provide to us during the personalization process when you purchase a personalized Elia Mor product. When you personalize an Elia Mor product, we use your personalization data (e.g. the name you want to place on your Elia Mor products) to process your request and provide you with our services. Where available, Elia Mor may also offer the option to personalize your Elia Mor online gift voucher via the Elia Mor website (such as, but not limited to, personalization by uploading and using images, videos, GIFs or other files (hereinafter: Imagery)). To provide you with this service, Elia Mor works with third parties who work on our behalf. You can find out more about this in this Elia Mor Privacy Policy. The imagery you provide will be made available by Elia Mor on the Elia Mor online gift voucher until the Elia Mor online gift voucher is fully redeemed, but for a maximum of 12 months after the recipient receives the Elia Mor online gift voucher. After that, the personalized imagery will be replaced by a standard image of Elia Mor and the imagery will be deleted by Elia Mor.
  • Your personal data when you sign up for our newsletter. In order to send you the Elia Mor newsletter with inspirational and promotional content, we use your email address and other information you add to your profile, such as name and date of birth. Elia Mor also sends personalized newsletters based on your personal preferences.
  • Recordings (video, event and telephone recordings). Some of our stores use closed circuit television (CCTV) systems. When you enter these stores, you will be recorded by our video surveillance systems. If you attend events or trade fairs organized or attended by Elia Mor, you may also be recorded if we record video footage at that event or trade fair. If you contact us with a question or complaint, your calls to us will be recorded.
  • Your communication data. Any data you share as part of your communications by email, online, telephone, social media or in any other way, such as through questions, requests or complaints.
  • Your communication data. Any data you share as part of your communications by email, online, telephone, social media or in any other way, such as through questions, requests or complaints.
  • Ratings, recommendations and feedback. The opinions, experiences, preferences, interests and reviews of products or events that you post online on our website or share with us on social media.
  • Health information. We may also store information about your health, such as your allergies. We will only use health information that you voluntarily provide to us, only with your prior consent and solely for the purposes set out in this Privacy Policy. You may withdraw or revoke your consent at any time as set out below (see “Your Rights”).

3. Purposes of Using Your Personal Information

The personal information we collect will be used solely for the following purposes:

  • To fulfil our obligations to you: To fulfil the obligations arising from any contract we have with you and to provide you with the products, services and information you have requested, including managing and dealing with your requests or complaints. This also includes enabling you to purchase our products, participating in our Elia Mor program, sweepstakes, contests or lead generation campaigns, responding to your inquiries and providing you with customer service, providing you with essential information about our products and services, etc.
  • For our legitimate business interests: We use your personal data as described above (both on an aggregated and individual basis) to promote our products and services, to contact you by email, post, social media or other means for marketing or other business purposes. We also use your personal data to verify the age requirements for creating an Elia Mor account and to send you a birthday gift. We also use your personal data to analyze and improve the quality of our products and services, such as customer service and aftersales, and to better understand your wishes as a customer (customer optimization). This allows us to determine what might interest you, measure and understand the effectiveness of the advertising we show you, and show you relevant advertising. In addition, based on your use of our services and the products you purchase, we may target you with advertising tailored to your personal preferences and experiences.
  • We may also use your personal information for other legitimate business interests, such as to operate and expand our business activities, to develop, improve or modify our products and services, to protect and defend our rights and safety and those of third parties, to prevent abuse and fraud in connection with online purchases of our products and to monitor compliance with our house rules for the use of our website(s), to compile statistics about the users of our products and services, to facilitate our business operations, to comply with company policies and procedures, to carry out corporate transactions, such as a merger, sale, restructuring or transfer of Elia Mor assets or business units in the event of an acquisition or bankruptcy, or for other legitimate business purposes as permitted by applicable law.
  • Use of information based on your consent: We may ask Your consent for the processing of your personal data. For example, if you have not yet purchased a product from us, but would like to receive direct (Elia Mor) marketing communications (such as newsletters, offers, product news) by email, other electronic means of communication or by telephone. Furthermore, in certain cases we may use your health data for the purposes set out in this privacy policy.
  • You can withdraw your consent at any time (see section “Your rights”).
  • To comply with our legal obligations: All personal data collected may be used to fulfill our legal obligations to regulatory authorities, tax authorities or investigative bodies.

4. Social Media

If you use social media sites such as Facebook, Twitter, Pinterest, Instagram, LinkedIn, etc., you should be aware of and understand the tools provided by these sites in order to make informed choices about the handling of your personal information in your social media profiles.

Elia Mor is bound by the privacy policies and practices of these third parties and therefore we encourage you to read their respective privacy policies, terms and conditions and information about the use of your personal information in the context of these social media sites.

Depending on your choices regarding your preferences on various social media sites (and/or in combination with your preferences on Elia Mor’s sites), certain personal information about your online activities and social media profiles (e.g. interests, marital status, gender, username, photo, comments and content posted/shared, etc.) may be shared with Elia Mor.

5. Sharing your Personal Data

We share your personal data with the following parties:

  • Other companies within the Elia Mor Group. Your personal data will be shared with the relevant Elia Mor corporate entities who are permitted to use your personal data in accordance with this Privacy Policy.
  • Third-party service providers. From time to time, we engage the following third parties to help us deliver our products and services:
  • Business partners, service providers (e.g. IT service providers) and subcontractors;
  • Contact centers that support our customer service;
    Advertising agencies and media companies that carry out marketing and media activities on our behalf (including affiliate marketing);
  • Analytics services and search engine operators that help us improve and optimize our website and apps, such as Google Analytics.
  • In providing their services, these third parties may access, receive, maintain or otherwise process personal data on our behalf. Our contracts with these service providers prohibit the use of your personal data for their own (marketing) purposes. To the extent permitted by applicable law, we take commercially reasonable steps to require these third parties to adequately protect your personal data and to process it only with our consent.
  • Corporate transaction. In addition, personal data must be disclosed as part of a merger, sale or transfer of assets of Elia Mor.
  • Third parties with legal requirement. We may also disclose your personal data if we believe that the law requires us to do so.
  • With consent. We may also share information about you, including your personal data, with third parties if you have given us your consent or request to do so (for example, for an advertising campaign with another sponsor).

6. International transfer of your Personal Data

In most cases, your personal data will be processed within the European Union. However, please note that Elia Mor may transfer and process the personal data you provide to us in countries outside your country of residence. The data protection laws of these countries may not offer the same level of protection for your personal data. Therefore, Elia Mor or third parties acting on our behalf will take all appropriate safeguards to ensure compliance with all applicable laws and regulations in connection with such transfer, particularly for personal data transferred to countries outside the European Economic Area. This means that we have entered into legally required contracts with the recipients of your data, including standard contractual clauses approved by the European Commission or other supervisory authorities where necessary.

You have the right to obtain a copy of the documents showing that appropriate contractual safeguards have been put in place by sending a request to service@eliamor.de.

7. Security

We take necessary steps to ensure that your personal data is protected against unauthorized or unlawful use, unauthorized alteration, unauthorized access or disclosure, accidental or intentional destruction and loss using appropriate technical, physical and organizational measures.

We take steps to restrict access to your personal data to those who are granted access for a reason set out in this Privacy Policy. In addition, we contractually ensure that third parties who process your personal data also ensure the integrity, confidentiality and security of your data.

8. Data retention

We retain personal data for as long as necessary to fulfill the purpose for which it was collected and used (e.g. the period necessary to provide customer service, respond to inquiries or resolve technical problems), unless longer retention periods are required for our legal obligations or to defend legal claims.

9. Your rights

In accordance with applicable law, you have the following rights with regard to our processing of your personal data:

  • Right of access – you have the right to request confirmation as to whether Elia Mor is processing your personal data. In such a case, you have the right to access the personal data and further information. Upon request, we can provide you with a copy of the personal data we process;
  • Right of rectification – you have the right to request that Elia Mor rectify, amend or supplement your personal data if this data is incomplete or incorrect. You can also correct, amend or supplement your personal data yourself by updating your profile. We also ask you to inform Elia Mor of any changes to your personal circumstances (such as change of address, bank details, etc.) so that we can ensure that your personal data is up to date. Elia Mor will take all necessary steps to ensure the accuracy of your personal data;
  • Right of withdrawal – you have the right to withdraw your consent to receive marketing communications at any time by completing the form below. If we use your personal data for purposes other than marketing communications with your consent, you can withdraw your consent by completing the form below;
  • Right to erasure – you have the right to request the erasure of any irrelevant personal data held by us where (i) the data is no longer necessary for the purpose for which it was collected; (ii) you withdraw your consent and there is no other legal ground for processing it; (iii) you object to the processing of your data for direct marketing purposes or – in all other cases – there are no compelling grounds for the processing; (iv) we have held your data unlawfully. If you so wish and all requirements are met, we will ensure that Elia Mor deletes the data that we are not legally obliged to keep;
  • Right to erasure – you have the right to request the erasure of any irrelevant personal data held by us if (i) the data is no longer necessary for the purpose for which it was collected; (ii) you withdraw your consent and there is no other legal ground for processing; (iii) you object to the processing of your data for direct marketing purposes or – in all other cases – there are no compelling grounds for the processing; (iv) we have stored your data unlawfully. If you have this wish and all requirements are met, we will ensure that Elia Mor deletes the data that we are not legally obliged to keep;
  • Right to data portability – As long as we use your personal data to perform a contract and the personal data is processed automatically, you have the right to receive all personal data that you have provided to Elia Mor in a structured, used and machine-readable format and to request us to transmit it to another controller, where technically feasible;
  • Right to object – As long as we process your personal data based on legitimate interests, you have the right to object to the use and we are obliged to stop processing until we either present compelling legitimate reasons that override your interests, rights and freedoms, or where the processing of the data is necessary to assert, exercise or defend legal claims. You also have the right to object to profiling by Elia Mor;
  • Right to lodge a complaint – You also have the right to lodge a complaint with a supervisory authority, in particular in your country of residence, if you believe that the collection and use of your personal data violates this Privacy Policy or applicable laws.

To receive more information about your rights or to exercise your rights, please fill out this contact form.

10. Changes to the Policy

This privacy policy may change from time to time. If there are any fundamental changes to the way we use your personal data, or if the changes are otherwise relevant to you, we will ensure that you are informed well in advance of the changes taking effect.

11. Contact Us

If you have any questions about this privacy policy or our handling of your personal data, please send us an email to service@eliamor.de and state the reason for your request.

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